WORK text and image links
WHAT MAKES YOU UNIQUE? AMPLIFY THE IDENTITY, PURPOSE OR MISSION OF YOUR ORGANIZATION THROUGH BRANDING, STORYTELLING, MARKETING MATERIALS, AND WEBSITE DESIGN.
Each project in this sampling includes a link to full content that demonstrates how we developed a unique story for that client. The final product is usually a website, a powerpoint, a video, a pdf, a book, etc. but sometimes its just a single image. Explore the projects and check back for updates.
Elevating Erie is an international competition used to generate positive community discussion and build support for a big infrastructure project.
Elevating Erie Ideas Competition 2015-2016
City of Syracuse, NY
Town of Dewitt, NY
What we did in a nutshell: Competition Design, Writing the Brief, Advising and Management, Branding, Graphic Design (poster, advertisements, and book), International Marketing, Website Design and Management, Exhibition Design and Construction
For years the Town of DeWitt has been frustrated that their “main street” is a 6-7 lane highway with strip malls and single story retail on either side. But the public could not image a different use. We knew that if we came in as urban designers and just imaged a really great road it would not get the public and political support needed for funding and approvals. They needed a bold vision built on public engagement. So we suggested a different strategy. We proposed running an international ideas competition to help the community imagine all the ways that the boulevard could make their lives and the region better. We proposed having an exhibition of the ideas to generate community conversation and excitement about the future. And a free publication that would showcase the entries, but also invite the public to write in their favorite suggestions and mail it back. We did (and are still doing) all of that to build momentum for a huge community change.
Learn more at: www.ElevatingErie.com
OYOGA IS A BRANDING, WEBSITE DEVELOPMENT, AND MARKETING INITIATIVE INTENDED TO CREATE A POSITIVE VOICE OF INCLUSION AND WELCOMING IN THE YOGA COMMUNITY.
O YOGA STUDIO,LLC, SYRACUSE, NY, 2016
WHAT WE DID IN A NUTSHELL: BRANDING, WEBSITE DESIGN AND BUILD, MARKETING COLLATERAL
NWSI plan is a physical and digital book used to explain infrastructure and planning ideas.
Near West Side Neighborhood Plan 2011
PROJECT CREDITS: UPSTATE: A Center for Design, Research, Real Estate
Syracuse University, Syracuse, NY
What we did in a nutshell: Urban Design, Visioning Images, Detail Images, 3D diagrams, Graphic Design, Planning
NWSI needed a plan to help them develop the SALT District into an arts and technology haven without gentrifying the current residents. So we partnered with experts from around the country to establish the planning ideas. But rather than a large comprehensive plan that elected officials and the general public would have trouble imagining we created a book that used 3D diagrams, visualizations of the proposals, and axon renderings of technical details to visually explain and personalize the strategies. The “plan” is actually a series of specific proposals both macro- (longer term, costly) and mirco- (short term, cost effective) that are implemented throughout the neighborhood as resources become available. The sum of the parts being greater than the whole.
Learn more about the SALT District
Cobre29 is a fresh brand and website used to communicate a new building product to architects, engineers, and hospital administrators
COBRE29 Copper Duct, 2015
Polar Air Supply
What we did in a nutshell: Graphic Design, Website Design and Management, Website copy, Branding
A copper duct manufacturer needed to tell the story of their bacteria fighting air duct product. We started by creating a new name and brand identity then crafting a website to serve as the primary storytelling vehicle of Cobre29’s unique antimicrobial effects and cost saving benefits. The product is simple, but the implications on indoor health are huge. After extensive research on the indoor air quality issues that Cobre29 is addressing LOCUS helped to communicate the product’s impact with a simple and compelling visual narrative.
Learn more at: www.cobre29.com
Global Jesuit Case Series is a presentation used to launch a new program to a global audience of higher education leaders.
GJCS PROGRAM PRESENTATION, 2015
MADDEN SCHOOL OF BUSINESS, LE MOYNE UNIVERSITY
What we did in a nutshell: Graphic Design, Presentation script, Presentation Design
The Madden School of Business was launching a new case series focused on ethical business practice and multicultural perspectives, set to rival the industry standard Harvard Case Series. In order for it to be effective they needed the support and contribution of the world’s Jesuit university presidents. LOCUS created a dynamic multimedia presentation that visually explained the need for such a program and how the Jesuit network is best positioned to make it happen. The material helps the school to generate interest in the idea and form alliances with partner universities all over the world.
See the presentation (even compressed its still a large file): Global Jesuit Case Series
Projecting Futures is a strategic asset based waterway plan and concept designs to secure implementation funding.
Projecting Futures for Urban Life, Onondaga Creek Communities, 2009
Centerstate CEO, Project Credits: LOCUS (Cell), CLEAR, MunlyBrown Studios, OEI
What we did in a nutshell: GIS Mapping, Urban DIAGRAMMING, Illustrative plans and sections, Concept design, 3D Visioning Images, Graphic design of a book and a presentation
The Onondaga Creek is Syracuse’s longest and most underutilized infrastructure asset. The economic development agency recognized this and wanted to transform it into an attraction for new businesses and an amenity for the community. But, to secure implementation funding they needed to show people the recreational and economic potential of the waterway. LOCUS joined a team of landscape architects, urban designers, and an environmental institute to map, analyze, strategize, select, and design catalytic sites. To help the client generate support we designed a book and a presentation that told the story of how the creek could transform from a source of pollution to a catalyst for urban growth.
Syracuse Stage Plaza is an interactive public space that creates a dynamic entry, a hangout space, and an outdoor performance venue.
PROJECT CREDITS: UPSTATE: A Center For Design, Research, And Real Estate
Syracuse University and Syracuse Stage, Syracuse, NY, 2011
What we did in a nutshell: Concept through Design Development, Project Team Management, Visioning Images and Presentations for approvals
The entrance to Syracuse Stage was an underutilized plaza, but the administration imagined it could be an active public space that celebrated theater. So, we took point and assembled a local team that included a computer scientist, a civil engineer, a sensor expert, a wood worker, and a sound designer to create a truly unique urban performance space. Our goal- turn pedestrians and patrons into actors and the city into their stage. The primary path is embedded with forty step activated ‘singing’ pavers programmed for each show. These are complemented by eight LED mesh panels that get brighter as patrons move in and around them. People young and old find themselves going out of their way to dance between pavers and screens as they pass through the plaza.
Learn more at: Syracuse Stage Presentation
THE DIETZ IS A BRANDING AND MARKETING CAMPAIGN DESIGNED TO REINVENT HOW REAL ESTATE DEVELOPERS CONNECT WITH TENANTS
Paulus Development, SYRACUSE, NY, 2016
WHAT WE DID IN A NUTSHELL: branding, Story Research, Graphic Design, Website design and build, 360 walk through and detailed unit renderings
Learn more at: The Dietz
Performance Park is a concept design and presentation to help a nonprofit raise funds, acquire city owned land, and generate community interest in their vision.
Performance Park, 2015
Near Westside Initative, Syracuse Ny
What we did in a nutshell: Concept Design, Visioning Images, Diagrams, and a Presentation to help build support and secure approvals
What do you do with 77,000 square feet of vacant land adjacent to one of the country’s most innovative public broadcasting stations within one of the nation’s poorest neighborhoods? The NWSI saw a potential for massive impact. But, they needed a vision they could present to others that showed a socially/culturally positive community asset that also generated revenue for the NWSI. So, LOCUS created a multifunctional urban space that supports economic development of local small businesses, provides a place for neighborhood kids to hang out, and establishes a permeant outdoor performance venue for the city’s many different theaters and performance groups. Then we pulled the story together with an easy to follow visual explanation of the project.
Development proposals used to explain to the community and sponsors the supporting data for a project, what a site could become and what the experience would feel like.
Various Projects and Clients
What we did in a nutshell: Visioning Images, Concept Designs, 3D Technical Sections and Details, 3D Animations, Diagrams, and Multimedia Presentations
Many organizations can waste vast amounts of time and money on design processes for speculative projects that fail to come to fruition. We believe there is a more effective, less expensive way to move good projects forward. By asking the right questions up front, listening carefully, and researching the industry we create visual stories that capture the client’s intentions and highlight the project’s opportunities with quick 3D visions that get people excited about the idea. When the project advances we can work with the team to hone the concept into an implementation ready proposal. With our approach there is no need to waste time on a lengthy scoping process and there is no pressure for a longer term commitment.
Learn more at: Urban Presentations
ALT 81 is an educational video series about the past and future of I-81 to help community leaders ensure a positive outcome.
Rethink 81 to reclaim the city, 2013
produced with upstate at syracuse university
WHAT WE DID IN A NUTSHELL: Research, Analysis, story, graphic design, script writing.
Education and awareness video series intended for community leaders. Urban and transportation analysis produced a four part video series that discusses the impact of Interstate 81 and offers key questions the community should be asking the DOT to ensure a positive outcome for the city and region. Research presented at the 2013 Bruner Loeb forum in Detroit.
GSEI Promotional Package is a digital and physical book that visually explains the Institute's mission to help Social Entrepreneurs.
GSEI Banding and Promotional Package, 2015
Global Social Enterprise Institute
What we did in a nutshell: Logo and Branding, Custom diagrams and info graphics that explain the institutions ideas and funding, Graphic Design
This brand new social enterprise support organization that arose from a Clinton Global Initiative-sponsored Commitment to Action needed a logo, brand identity and a promotional booklet to help them build support. LOCUS created the visual story explaining why there is a need for an organization like this and how GSEI is using lots of different tools to empower global change-makers & accelerate their impact. They diagrams make really complex ideas easier to understand and the infographics explain how they are planning to grow. The organizations leadership has used the book and diagrams to promote the initiative all over the world.